Posted by admin | 3D Tech,RealD | Friday 23 July 2010 00:21

RealD (Real Deal)

Beverly Hills 3D systems company RealD Inc. had a big opening today on the stock market in the premiere of its initial public offering late Thursday.

The stock, which opened at $16 on the New York Stock Exchange under the symbol RLD, closed Friday at $19.51, up nearly 22%. TThe price spiked as high as $21 when trading began and sold 12.5 million shares, 1.75 million more than expected, at a price above the range of $13 to $15 it had set.

The seven-year-old RealD is the dominant player in theatrical 3D systems, especially in the U.S., and is licensing its technology for 3D in the home as well as military and academic applications.

The company has yet to turn a profit and had an operating loss of $39.7 million on net revenue of $150 million in the year ended March 26.

By Scott Hettrick


RealD Launches First 3D Stereoscopic Converter ‘PODs’.

3D-PODs provide a plug-and-play solution for switching from CRT (cathode-ray tube) displays to other displays without software enhancements or plug-Ins:

  • LOS ANGELES — RealD Pro, the world’s most trusted 3D visualization source for industrial applications, has introduced the first 3D stereoscopic converter ‘PODs.’
  • The PODs present a simple conversion solution when upgrading to a new stereoscopic display monitor, such as a DLP[R] or XPOL HDTV.


  • The PODs automatically detect the output format from a connected display device and convert most stereo-enabled software applications from native stereoscopic output format to the required format for stereo viewing on the display monitor.
  • The RealD converter POD provides an immediate, affordable replacement option for CRT or LCD monitor users. When combined with DLP[R] TV kits available from RealD Pro, the user simply plugs the source data into the input port on the POD via an HDMI cable and the output HDMI cable into the 3D-ready HD TV.
  • The 3D converter PODs are designed specifically for research and development environments, where 3D visualization is heavily used and where departments or organizations are seeking alternatives to CRT display technology for stereoscopic applications. Industries include government and defense, entertainment, oil and gas, education, design and development, and medical.
  • The RealD 3D-PODs make this transition fast, easy, and inexpensive. The 3D-PODs also enable development teams to more easily present their work in front of customers or senior management, providing greater collaboration, improving productivity, reducing prototype expenses and accelerating time to market.

“RealD’s introduction of 3D-POD technology brings yet another tool to the industry, cost effectively facilitating 3D visualization,” said Michael Lewis, CEO of RealD. “As a leader in 3D visualization systems, RealD is committed to bringing new products to market that will enhance our customers’ abilities and services.”

Notes: The three PODs include dual input to checkerboard, side-by-side to horizontal interlace or checkerboard, and page-flip to checkerboard:

  • * Dual Input POD – a flexible dual stream video format conversion system that converts a dual stream of data into a checkerboard output for visualization in stereo or as simultaneous independent video streams using RealD’s new CrystalEyes 5 active eyewear. This POD also supports side-by-side conversion when using just a single input.
  • * Side-by-Side (SBS) 3D-POD – receives and transmits a single HDMI compatible audio / video signal. When the content is received in RealD SBS format, it is automatically converted into either checkerboard or horizontal interlace format, depending on the connected display device.
  • * Page Flip 3D-POD – converts a page-flip (frame sequential) stereo output to a checkerboard format for display on a DLP[R] TV. This POD is ideal for stereoscopic software applications used with CRTs.

About RealD

  • RealD is the global leader in 3D, bringing the most advanced and enjoyable digital 3D experience to cinemas worldwide.
  • RealD’s next-generation technology, deployed across the world’s largest 3D platform in 27 countries with more than 1,400 installations worldwide, provides a stunningly realistic viewing experience.
  • The impact of 3D upon today’s moviemaking has been compared to the advent of color film when once there was only black and white.
  • Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of scientific development behind its systems.
  • RealD’s mission-critical 3D visualization technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more.