Demo Days

Posted by admin | 3D News,Demo Day | Saturday 4 September 2010 21:50

What is National 3D Demo Days?
National 3D Demo Days is a nationwide campaign powered by CEA and ESPN 3D to help educate consumers about 3D technology and how they can bring that experience into their home. National 3D Demo Days will take place the weekend of September 10-12, 2010, at participating CEA member retailers across the country.

CEA retail members who join the campaign will have special access to a variety of marketing and communication resources to help highlight their participation in National 3D Demo Days. During National 3D Demo Days, ESPN 3D will provide continuous 3D programming to retail outlets across the country from 10 a.m. – 11p.m. ET.

Check out our list of participants.

How can retailers get involved?

CEA retail members have the opportunity to join National 3D Demo Days by agreeing to hold 3D demos at their locations during the weekend of September 10-12, 2010. 3D Demo Days will offer retailers the opportunity to give their customers an experience they can’t get anywhere else. Even if a customer isn’t ready to purchase a 3DTV, retailers can take the opportunity to demonstrate audio and other products that will enhance a customer’s current entertainment experience at home.

How will CEA promote participating retailers?
All participating retailers will be listed on CEA’s website as participants of National 3D Demo Days, where consumers can locate retailers in their area who are giving 3D demos. CEA will also be conducting other national promotions for the event.

How can manufacturers get involved?
CEA manufacturer members have the opportunity to support National 3D Demo Days by agreeing to help promote the event through their existing promotional channels.

What resources will CEA provide participants?
Participating members will have access to a special members-only section of CEA’s website where they will find a toolkit and other resources to help retailers and manufacturers promote 3D Demo Days. Items included in the tool kit will include:

  • Frequently asked questions and answers your sales team should know
  • Relevant research studies about consumers’ knowledge of and expectations about 3DTV
  • Sample press releases
  • Sample radio ad script
  • Direct mail postcards and e-mail postcards
  • In-store fliers and signage
  • Web banner ads
  • Promotion checklist with suggested tweets and Facebook messages

How can my company get involved?
CEA members should visit the members-only campaign website for more information, get access to the tool kit and other resources, and complete the form to sign up your business to participate. Contact Kerry Moyer at with any questions.

Non-members who are interested in joining CEA can contact Victor Furnells at or 703-907-7562.